Abstract

This paper explores the under-researched intersections between the trajectories of luxury waterfront property led development and changing contemporary tourism product supply and offer. A case study approach is used and positioned within the context of mediatised, financialised neoliberal capitalism and interpreted through the lens of critical theory. It focuses on prestige property developments in Malta and on how tourists are being given the opportunity of ‘buying into’ the lifestyles of the affluent elite. Qualitative bricolage methods are utilised. The study argues that the adaptive reuse of luxury property by tourists is stalling potential waterfront development decline. Through conspicuous consumption and the search for status symbolism by tourists, economic resilience is strengthened. The significance of this case study is that it introduces this particular tourism property relationship as a new area of research and opens up opportunities for further conceptualisation and theoretical contexts.

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