Abstract
Abstract This study reports the results of a survey that investigated student perceptions of ethics in marketing today, the role of codes of ethics, and how to incorporate business ethics into the curriculum. A method of raising ethical considerations in the introductory marketing course is then presented. This approach involves a process of selecting examples of marketing activities in which ethical dilemmas are present; discussing major theories of ethical decisionmaking; and structuring the students' analytical approach to discover, evaluate, and argue the ethical dilemmas.
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