Abstract
ABSTRACT This article reports the results of a survey of marketing faculty concerning the teaching of international marketing in the introductory marketing course. An attempt was made to develop an academic profile of who teaches the course and the pedagogy instructors employ in covering the international component. The findings suggest that how instructors acquired their international knowledge had a significant effect on the way they taught international marketing. Problem areas and solutions for more effective teaching of international marketing in the introductory course are presented.
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