Business Negotiation Strategies for Manufacturing Industries in Trade Activities

Abstract

The manufacturing industry is the backbone of the country, so the development of the manufacturing industry is very critical. Increasing revenue and reducing costs in trade activities are very important for the development of the manufacturing industry. By using some business negotiation techniques correctly, the enterprise can win as much profit as possible in trade activities. There is still a research gap on how to analyze the macro perspective in an integrated manner so that the manufacturing industry can clarify the general process of conducting business negotiation and the key techniques of each process. Therefore, the research topic of this paper is business negotiation strategies for manufacturing industries in trade activities. In this paper, negotiations conducted by manufacturing industries in trade activities are classified according to whether they are competitive or not. The corresponding negotiation strategy analysis is given for competitive and non-competitive negotiations. In order to achieve the effect of negotiators in the manufacturing industry to strive for the maximum profit in the negotiation and promote the prosperous development of the manufacturing industry.