Abstract

Trade activities between countries have become the main way of economic activities, and it is inevitable to conduct business negotiations when conducting trade activities. People usually only pay attention to the negotiation skills, but do not pay too much attention to the expression of language. However, language, tone and behavior will affect the negotiations and produce different negotiation results. Therefore, this paper studies the relationship between language expression and the outcome of transnational business negotiations by collecting real cases about the influence of language arts on the outcome of negotiations and making a specific analysis of the cases. Studies have found that cultural differences between different countries will produce different behaviors in business negotiations, the tone of the negotiation will also affect the outcome of the negotiation, and whether to listen carefully will also make the negotiating parties have different psychological feelings, and ultimately affect the success of the negotiation. Therefore, language arts play a very important role in cross-border trade and business negotiations.

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