Business Negotiation Skills in Enterprise Mergers and Acquisitions

Abstract

In recent years, with the progress of the times, more and more enterprises have chosen to acquire promising small companies and hope to work together to achieve transformation and upgrading, otherwise, they will face the risk of being eliminated from the market. This article studies the actual business negotiation case of Gree Electric's acquisition of Yinlong New Energy Company, analyzes whether the acquisition conforms to the interests of both companies, and the risks brought by the acquisition. It also analyzes the game process in detail. In business negotiations, there is inevitably conflict, so the use of negotiation strategies is essential. This article analyzes how to use language skills to effectively communicate with the other party in business negotiations, as well as how to skillfully apply offensive and defensive strategies to negotiations, in order to maximize the interests of both parties. Finally, this article believes that business negotiations also have a cooperative nature. To create a situation where one plus one is greater than two, both parties to the negotiation should implement the win-win concept and jointly explore the optimal solution through active communication.