Abstract
A start-up is the IT industry specific form of commercial enterprise with its own peculiarities not observed in other forms of business ventures. Hands-on purposes require a toolset for start-up growth modelling and forecasting as well as for their evaluation; business models belong to such tools. Advantages of business modelling is not always obvious to start-up founders, up to the moment when it becomes a part of requirements from investors. A form that allows quick modelling greatly simplifies evaluation and triage of start-ups by investors and thus can become one of formatting factors for regional or national start-up ecosystems in Ukraine. Based on the recent publications this research offers an example of a business model and suggests several key aspects for more practical application of business modelling for the sake of start-up growth forecasting, including expression of main milestones in the financial projection.
Published Version
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