Abstract
Trying to exploit the strategic business potential embedded in big data and build a new value proposition in a brand new blue ocean, many organizations have started to renovate their business models or develop new big-data business models. This paper, based on multiple cases at home and abroad, aims to explore how businesses innovatively use big data to deliver new products or to achieve large efficiency gains. It begins with an account of the current landscape of big data, followed by distinctions between the ways organisations use data. We observe a variety of different business models, for instance, data users, data suppliers and data facilitators as well as main opportunities and challenges presented by big data with hopes to shed light on how businesses renew their Blue Ocean.
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