Abstract
The study aims to conceptually determine the process by which the business model, customer needs, and innovation management relate with entrepreneurial competitiveness. The method is based on documented research and it covers five areas; Area I: Business Model, which involves a proposal of added value, vision, mission and values; Area II: Marketing, which covers customer needs, wishes and purchase stimuli, defining the product/market and product attributes; Area III: Competitive Matrices, which covers the environment, market appeal, competitive position and risk, vulnerability; Area IV: Strategy Creation, which defines business-related Strengths, Weaknesses, Opportunities and Threats, cost-benefit analysis of strategies and added value. Area V: Innovation Management, featuring: technology, product, service, sales and organization, application of Innovation Management Tools, decision-making solutions are proposed for company's management and/or directors, and the Prototype product.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
