Business Model Analysis of Veterinary Clinic: The Case Study

Abstract

In the article, the theoretical and empirical considerations about business models in veterinary clinics were taken. There are two main objectives of the article. The first aim is to present the results of the research conducted on the business model used by a veterinary clinic in Poland, and the second is to present proposed recommendations to management problems in veterinary practices. To achieve the objectives, an analysis of the business model used in the veterinary clinic was conducted. The method used in the research was the business model canvas, interviews with the clinic owner and manager were carried out, and online survey with customers was conducted. The research hypothesis is that the changing conditions of the economic environment necessitate a change in the business model of running veterinary practice. There is no universal business model for a veterinary practice. This model must be adapted to the specifics of the functioning of entities in formal and legal terms. As a result of the completed research, a holistic image of the veterinary clinic was created, as well as an analysis of its business model. As a part of the study, the clinic’s offer and value proposition were analyzed; also the client segment and key partners were identified. In the research, the analysis of key activities and resources of the company was conducted, and sources of revenues and costs of the examined entity were determined. As a result of the study, the author proposed some recommendations of management activities to implement in veterinary clinics.