Business model analysis of coconut shell processor in North Sulawesi

Abstract

This research aim about coconut shell industry model in North Sulawesi. Respondent of this research is owner, manager, and employee which play role in this venture. Canvas approach use for mapping business model and qualitative analysis and SWOT use for development planning model. Crucial factors for created competitive advantage for coconut shell business is the availability of raw material, market target, and adequate of human resources. Limited channels, tools, and traditional techniques are several factors that make the business unprofitable. Then the opportunities obtained include high market demand, availability of new technology, and business partners. An external factor that poses a threat is the presence of new arrivals. The products have not fully met the standards due to the simple technology used. The development of a more innovative and competitive business model enhances the essential elements of the coconut shell model canvas. Strategies are needed to improve aspects of production technology, information networks, a culture of innovation, strong partnerships and relationships, a high entrepreneurial spirit and mentality as well as good quality products and services. Increasing economic value in a more integrated group of coconut industry processors requires strong partnerships between coconut farmers, processors and consumers.