Business Lures Employed by Malay Kelantanese Entrepreneurs

Mohd Nizam Sahad,Shuhairimi Abdullah,Suhaila Abdullah,Atikullah Haji Abdullah,S.A Aljunid,C.B.M Rashidi,K.N.F Ku Azir,M.A.A Mohd Salleh,P.J Soh

doi:10.1051/matecconf/201815005071

Abstract

The foundation of a successful business is essentially the level of consumer response to a product or service offered. Entrepreneurs’ abilitities to cater to their consumers’ needs are one of their secrets to success. Hence, the objective of this study is to uncover the secrets of business success, particularly the business lures that have helped Kelantan entrepreneurs to popularise products or services they offer. A qualitative approach was used to analyse the interview data according to themes. The study found five factors which determined the business success of the selected Malay Kelantanese entrepreneurs. These factors were: they were persistent in asking for help from Allah, they strived to be approachable entrepreneurs, and they cultivated positive entrepreneurial virtues such as having an honourable personality, being creative, and innovative, as well as being bold in their marketing strategy. Although the findings are not representative of all Malay entrepreneurs in Malaysia, this study can, however, serve as a source of reference to encourage other entrepreneurs to emulate the business success of the selected entrepreneurs. Apart from that, it can encourage awareness among the Muslim entrepreneurs, about the importance of managing a business in accordance with the Islamic laws

Highlights

Entrepreneurship has long been acknowledged as a career option and has been given priority in various Malaysian government’s policies [13]
Van Gelderen (2007) defines entrepreneurial skills as the ability that is translated into the behaviour or actions of an entrepreneur. These skills include the capability to start a new business, taking care of business, making decisions, identifying opportunities, managing time, communicating well, solving problems creatively, and managing stress, all of which are regarded as basic skills in business management (Soaib Asimiran & Rosnani Jusoh, 2008)
Based on the secrets of success in business, which have been shared by the respondents, it is apparent that the practices adopted were in accordance with the teachings of Islam and the sunnah of Prophet Muhammad SAW

Summary

Introduction

Entrepreneurship has long been acknowledged as a career option and has been given priority in various Malaysian government’s policies [13]. One of the ministries in Malaysia, which plays a role in the development of Bumiputera entrepreneurs is the Ministry of Entrepreneur Development. It has a crucial role in producing entrepreneurs of high quality, potentiality, and ability to form the Commercial and Industrial Community (MPP), as envisaged in Vision 2020 [35]. Prophet Muhammad SAW was renowned in the field of business, where he had followed his uncle, Abu Thalib in a trade convoy to Damascus, Syria from a young age of 12 [8,10]. Armed with a vast experience in business, Prophet Muhammad SAW had shown that entrepreneurship is a reputable and lucrative career which should be highly valued by the Muslims [1]

Objectives

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Results

Conclusion