BUSINESS INTELLIGENCE SYSTEMS SUPPORTING SUSTAINABILITY ON FIRM’S DECISION-MAKING PROCESSES AND PERFORMANCE

Abstract

In today’s competitive business environment, there exist the need to investigate the adequacy of infrastructural flexibility for Business Intelligence Systems to support Sustainability on Firm’s Decision-making processes and performance. The Business Intelligence Systems consist of unique functions that are intrinsic aimed at supporting better quality decision-making within the organization. It is critical to the smooth operations of every organization. The intention of this study is not to discuss the technical details of implementing Business Intelligence Systems but to explore how to gain maximum benefits from the applications and usage of Business Intelligence Systems. An intensive literature review that highlighted the impact of Business Intelligence on firm performance and decision-making processes were initiated. The focus was on how to apply the Business Intelligence Systems to gain competitive advantage and to create more value from information by aligning it with the needs of employees who are engaged in complex business decision-making in today’s business environment. The study contributed in both academic and industrial operations by providing first time evidence of Business Intelligence solutions with particular reference to Nigerian firms located in Lagos State, Nigeria. The study employed the partial least square analysis with a sample size of 985 respondents randomly selected from five manufacturing companies. The findings suggested that the more effective use of Business Intelligence implementation, the more effective the decision-making processes and firm performance. The study offers a number of implications for theory and practice, noting that Business Intelligence System is in effect allowing firms to shift their structure to more carefully and thoughtfully align with the needs of customers and partners.