Abstract

Now a days online shopping has become popular and E-commerce are a usual concept. However, companies still have little knowledge about their customers. It is important to merge e-commerce with business intelligence, because this would enable to obtain knowledge about e-commerce platforms, customers, discovering purchasing patterns, better financial performance and so on. Now a days it became more important to know the need and preference of customers and provide the required products to them. This paper provides a review on how business intelligence helps in the development of E-commerce and helps the businessmen to take decisions about their products.

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