Abstract
Subject area Business Management, Global Marketing Strategy, Strategic Management, International Business, International Management. Study level/applicability The case is suitable for undergraduate and post-graduate business and management students. The case is based on secondary data collection and all the facts are real. Expected learning outcomes The expected learning outcomes include the selection of a foreign market; the determinants of the foreign mode of entry strategy; the process of integrating an internationalization strategy; how to choose the most appropriate partner; and the monitoring of international markets. The case provides a space to think about practice and help learners, therefore, to connect theory and practice. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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