BUSINESS FEASIBILITY STUDY OF CAFE BABE

Abstract

<p>Along with the times, people's lifestyles and trends, coffee drinks are increasingly favored<br />by people, not only the older generation but also the Z generation as it is today. This<br />triggers the growth of the coffee business among the community such as cafes and coffee<br />shops. Babe cafe business analysis is carried out using the business feasibility method.<br />The business plan being developed is Cafe Babe, where the name Cafe Babe is an<br />acronym for the word "Batir Ngombe" from the Javanese language which means drinking<br />buddy. Cafe Babe's product marketing targets are the general public, especially<br />teenagers to adults. Cafe Babe expands the reach of its target market by promoting online<br />through the Instagram application. Cafe Babe targets to achieve revenue every quarter,<br />namely 5-15% of revenue for 5 years. Cafe Babe's business expects to reach the payback<br />period in the fourth year and will accumulate an NPV of IDR 463,014,409. with a return<br />on assets of 5% and a return on sales of 38% in the fifth year/ based on these positive<br />results, the Cafe Babe business is feasible to run. Cafe Babe's business expects to reach<br />the payback period in the fourth year and will accumulate an NPV of IDR 463,014,409.<br />with a return on assets of 5% and a return on sales of 38% in the fifth year/ based on<br />these positive results, the Cafe Babe business is feasible to run.</p>