Business English Online Classroom Teaching Based on ESP Demand Analysis Technology

Abstract

AbstractWith the deepening of international trade, people’s demand for the application ability of business English (BE) is increasing, and English for special purpose (ESP) comes into being. ESP is based on the special needs of learners, and one of its distinctive features is to meet the needs of learners. The purpose of this article is to conduct research on BE online classroom teaching based on ESP demand analysis technology. Based on demand analysis, this article analyzes the problems and causes of BE online classroom teaching with questionnaire survey and interview methods, and then proposes optimization of BE online classroom teaching in terms of course objectives, teaching system settings, and teacher team construction. Suggestions, so as to provide reference for the online classroom teaching of “BE” in colleges and universities. According to the survey data of student demand on teaching content, 71.13% of students believe that the classroom teaching content of ESP “BE” should be based on comprehensive oral learning applied to business scenarios, and 54.12% of students believe that business correspondence should be written as the Lord. Therefore, teachers’ teaching goals and teaching content should be combined with the latest industry trends, to transfer knowledge to the target application field, so that students can apply what they have learned in the future.KeywordsNeeds analysisBusiness EnglishOnline classroomCourse optimization