Business Design and Risk Analysis of Sonja Coffee Shop with the Concept of Coworking Space

Abstract

Sonja Coffee Shop is a business development with the innovative concept of coworking space in Depok City. In this paper, the market aspect is derived from the spread of questionnaires to 100 respondents in Depok City with the age range of 15 - 34 years. Gained a potential market of 96%, the market is available at 97% and a target market of 0.18% of the market is available. Analysis of technical and operational design is done to know the production and income that occurred in the business for 5 years to come. The calculation of financial aspects acquired by NPV amounted to IDR 192.905.472, IRR value of 21% and PBP for 4.5 years. The value of IRR > MARR is 12% and NPV > 0, so this business is feasible to run. There is sensitivity to the increase in direct raw material costs by 14%, an increase in direct labour costs by 12%, a decrease in demand by 16% and a decrease in sales prices by 3%. There are business risks, market risks due to more and more emerging competitors, operational risks due to damage to machinery and facilities and financial risk due to inflation which is calculated at 7.03%.