Abstract
This article aims to study and analyze the concepts and theories of the business continuity plan and the crisis management concept to be used as a guideline for the survival of tour operators from the COVID 19 outbreak in Thailand. According to the Scott Guidelines (1990); (2006) for data selection criteria, Content was analyzed and synthesized from secondary data. The study found that the business continuity management plan of small and medium tour operators does not yet have a systematic planning process. Nevertheless, there were steps to resolve the problem in the short term. Furthermore, it requires cooperation in many sectors of business stakeholders. Ten step-by-step business continuity plan (BCP) in critical conditions was used. While BCP for the epidemic COVID 19 outbreak focusing on the PPRR model: 1) Prevention, 2) Preparation, 3) Response, and 4) Recovery corresponding to the efficient communication, maintenance of health and hygiene, digital and technology linkage, social distancing, and compliance with the COVID-19 control measures following the policies of the respective governments. Moreover, there were four elements for the business continuity plan: 1) Risk Management Plan, 2) Business Impact Analysis, 3) Incident Response Plan and 4) Recovery Plan.
Highlights
The World Economic Forum's statistics report on Thailand's competitiveness in the tourism business in 2019 found that Thailand had 35.5 million foreign tourists entering the country annually, with a total of $ 1,620 spent on tourism
[4] The content scope focuses on the theoretical concepts related to Business Continuity Plans, Crisis Management, Tour Businesses, and the COVID 19 outbreak situation, used as a tool for analysis and synthesis
The educational process was as follows: 1) Data collection from books, journals, academic and research articles 2) Content analysis and synthesis 3) The data obtained from the analysis was used as a base for thinking about the content synthesis framework for obtaining the Business Continuity Plans for Tour Operators in the COVID 19 crisis in Thailand
Summary
The World Economic Forum's statistics report on Thailand's competitiveness in the tourism business in 2019 found that Thailand had 35.5 million foreign tourists entering the country annually, with a total of $ 1,620 spent on tourism. The Thai tourism industry was directly affected This does not include digital transformation and technology disruption, and past crises such as the Persian Gulf War. The Tom Yam Goong Crisis in Thailand, The Hamburger Crisis in the USA, The Tsunami in Japan, SARS and Bird Flu epidemic in China, The Political Crisis of the Yellow-Red Shirt., etc. The Tom Yam Goong Crisis in Thailand, The Hamburger Crisis in the USA, The Tsunami in Japan, SARS and Bird Flu epidemic in China, The Political Crisis of the Yellow-Red Shirt., etc For this reason, the study of Business Continuity Plans (BCP) and crisis management, it is an important and necessary tool for Thai tour operators in a critical situation and a guideline for forecasting directions and finding strategies for planning the rehabilitation of business operations after the crisis
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