Abstract
The aim of this paper relates to the implications of introducing Public Speaking as a specific English for Purposes (ESP) domain in teaching and learning Business Communication (BC). Background literature on this topic provides a useful frame for understanding and justifying the origins of the subject and the arena in which studies on public speaking in business English then emerged. In addition to that, an overview of the business workplace skills required by corporate communities at present demonstrates that public speaking in the teaching and learning of English for Business Purposes cannot be ignored. The study underlines the strong need for a focused reflection on the impact of good oratorical skills in business communication in English. Due to the varied and complex nature of business communication, however, public speaking studies and programs should be targeted for the audience, and not standardized or copied from models which are suitable to a non-business context.
Highlights
Professional public speaking has been a common topic for conversation in many blogs and websites in recent years, nothing scientifically relevant emerges in these sites, apart from general attention given to the description of emotions and fears in women’s and men’s approach to public contexts [1,2]
Drawing from the professional role, we believe that this type of antecedent is different from both the actual emotion that the speaker feels right before starting a speech and that may influence the outcome of it and the traditional rhetorical appeal to emotion that speakers use to win their audience over
Earlier studies on the field of public speaking have already supported in giving evidence of the strong importance of this domain in the field of business communication
Summary
Professional public speaking has been a common topic for conversation in many blogs and websites in recent years, nothing scientifically relevant emerges in these sites, apart from general attention given to the description of emotions and fears in women’s and men’s approach to public contexts [1,2]. The contiguous areas which have been explored in the last decades are related to the ‘conference presentation’ genre [16, 17] or the ‘presidential debate’ [18]. This contribution illustrates what existing literature suggests about public speaking, with regard to the influence of language on international and global business communication in English. It concludes by raising concerns about the developing literature, confirming the significant role of public speaking effectiveness in the business workplace, with particular reference to entrepreneurs’ concerns
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