Abstract

Since the emergence of e-sports in China in 1998, it has experienced ups and downs in its development and entered a golden age. As an emerging industry in the 21st century, it has great potential for development. The topic of this paper is to study the business analysis of China's e-sports industry and forecast future opportunities. Through literature research, this paper analyzes the disadvantages of Chinese e-sports market industry chain, club business model and public opinion cognition, and puts forward future opportunities, namely development direction. To provide the future development direction for China's e-sports market, and to provide ideas for young people with relevant majors and dreams, that is, to vigorously promote the training of e-sports talents; The government released policies to support industrial development; Improve the industry chain related to electronic competition; Change people's cognitive concept, vigorously develop the e-sports industry. For e-sports industry to obtain better development in the new era, gradually develop to become one of the economic pillars of our country.

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