Abstract
In the digital age, businesses face rapidly changing market dynamics, especially in emerging economies like Mozambique. Maputo, the country's commercial hub, presents unique opportunities and challenges as businesses strive to adapt to shifts in consumer behavior, technological advancements, and global economic forces. This article explores how businesses in Maputo can leverage social media platforms to respond to these market changes effectively. By examining the role of social media in business operations, consumer engagement, and marketing strategies, the article highlights the ways in which companies can stay competitive in an ever-evolving marketplace. Key strategies for using social media to enhance brand visibility, build customer loyalty, and analyze market trends are also discussed, providing actionable insights for businesses aiming to thrive in the digital era.
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