Abstract
This column describes “surfacing”—a technique commonly used in political campaigns to raise awareness about a candidate or cause long before election day—and explores ways in which it applies to campaigns for library funding or initiatives. Surfacing is most effective during the earliest phase of a campaign to ensure that a candidate or cause is viable and has the resources needed to move the political agenda forward. EveryLibrary, a national organization dedicated to building voter support for libraries, has used the surfacing approach successfully, helping public libraries across the U.S. gather the resources they need to win or successfully move an initiative forward.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
