Abstract
Organisations today and in the past, have been exploring ways to improve business practices and procedures to gain competitive advantage. One of the most talked about Information Technology (IT) enabled business innovation over the past two decades has been the emergence of Data Warehouses in corporates. A well implemented Data Warehouse itself can bring manifold benefits to an organisation. A Data Warehouse is the main repository of an organisation's historical data, its corporate memory. This paper presents a case description into the new IT strategies in general and Data Warehouse in particular adopted by Indian insurance giant Life Insurance Corporation (LIC). LIC, a public sector enterprise, is the largest insurance company in India, selling insurance products and related services. The case examines, the need to build IT?data centre at LIC. The case examines, how LIC gears up to sustain the leadership status in Indian life insurance industry by revisiting its IT resources.
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