Abstract

Green buildings are increasingly part of the fabric of life on college campuses and promising avenues for environmental education, but effective public engagement remains an open question. This work adapts a framework from environmental education to suggest evidence-based guidelines for green building communications. The framework is then used as a tool for the content analysis of photographic data of signage in three case study green campus buildings. Results of this analysis suggest building signage overly relies on static displays that likely fail to engage building occupants. Implications for designers of green buildings and environmental communications are discussed.

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