Building A Brick-and-mortar Communications Retail Business Model from A Value Chain Perspective

Abstract

As China's economy picks up and the demand for consumer upgrading continues to rise, the telecommunications retail industry has huge potential and opportunities for development. Based on the value chain perspective, this paper selects Xunjie Communications Group as the research object, uses the nine-factor canvas model as the analysis tool, and proposes a new analysis factor of "internal competition" in the context of enterprise development. Finally, this paper proposes recommendations to enhance the level of independent innovation, improve the level of supply chain management, expand business line diversification, and expand the focus on sinking markets, to provide a business model reconstruction path and specific strategies for communication retail enterprises.