Abstract
Attaining a 360-degree view of a customer is crucial for any contemporary organization which is seeking to improve the customer touchpoints and make better decisions. Salesforce Data Cloud helps organizations by amalgamating and processing data from different sources to form a single, usable customer profile. This paper aims at discussing methodology of creating a 360-degree customer view using the Salesforce Data Cloud platform, where the main focus is paid to the intricate data ingestion processes, transformation, warehousing, and analysis. It also offers a step by step A to Z analysis of the structure of the system with clear flow charts, pseudocodes and diagrams depicting the stages of data flow. Furthermore, the paper provides insights into future directions such as incorporation of AI/ML, enhanced data security and real-time processing of data. Through the use of Salesforce Data Cloud, all the entities involved can benefit from credible information that can enhance not only customer engagement, but also bolster decision making processes
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