Abstract
In fall 2001, over 200 digital television channels were launched in Canada. One of those channels was WTSN (Women’s Television Sports Network)—the world’s first 24-hour television network exclusively dedicated to broadcasting women’s sports. In the fall of 2003, however, WTSN ceased broadcasting operations. This analysis of CRTC policies and personal interview data with Canadian media members argues that while the demise of WTSN can be attributed to the unfortunate pitfalls associated with early digital television rollout and cultural policies, the network’s downfall is best explained in substantially more ideological terms. From the outset, WTSN entered uncharted waters in the Canadian television sport landscape, attempting to showcase women’s sports to a predominantly female audience—a demographic that has yet to materialize for mainstream sports programming.
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