Abstract
BoBoiBoy: The Movie (2016) screening in local cinemas has successfully attracted local reception partly due to its portrayal of Malaysian culture and moral values, which local audiences find relatable. Despite the film presenting a modern and futuristic world, values based on Budi's traditional Malay concept are demonstrated throughout the main protagonist’s actions. This paper employs the concept of Budi from the academic study of Lim Kim Hui and includes my attempt to argue that Budi is represented in direct confrontations portrayed by the main protagonist as a form of the deliverance of justice towards the evildoers. Additionally, I adopt Smith’s “Structure of Sympathy” to discuss the spectator’s engagement with the protagonist, which influences the spectator to agree with the actions taken. The concept of Budi suggests that traditional values are not lost in modern times, but it progresses and evolves to suit contemporary practices. Boboiboy: The Movie is one of the digital mediums that exhibits Budi as a traditional moral concept that can be sustained and disseminated particularly to younger generations, which comprises the majority of the audiences.
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