Abstract

The BTS phenomena is known to all and the impact that they have created over the last few years cannot be neglected. The goal of this research is to explain the story of BTS from the perspective of an urban teenager in India, as well as how BTS is influencing the Indian music industry. The study used online survey method and studied 125 young urban youth from five metro cities of India as a sample to analyse the musical impact of BTS among the urban youth of India and how it is helping them in dealing with their mental health. The music of BTS is truly special as it has affected the minds of millions of young people from all around the world. The research study's overall aim is that BTS is forming a new community of urban youth who are stronger, better, and more optimistic toward the world, and who are ready to accept change.

Full Text
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