Abstract
This study delves into the intricate relationship between the symbolic representation of skin color in virtual avatars and its profound impact on people's self-value within American society. Over time, white skin has been bestowed with societal significance, often associated with power and privilege. This research addresses the profound implications of these avatar choices on individuals' self-identity and the reinforcement of prevailing cultural norms. It highlights the subtle yet impactful ways in which modern technology intertwines with and reinforces societal attitudes toward race and appearance. By shedding light on this phenomenon, this paper aims to encourage further discussions on the potential consequences of associating skin color with value and self-worth in virtual spaces.
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