Broadcast Media and Their Social Network Sites: The Case of Palestinian–Israeli Representations and Capabilities

Abstract

This study examines how media representations of Palestinian–Israelis differ between broadcast media outlets and their social networking sites, using the “capabilities approach” as the theoretical framework. The study presents a quantitative content analysis comparison of the frequency and context of appearances of Palestinian–Israeli interviewees on all news and current affairs programs broadcast on the five major Israeli broadcast networks over twelve months, as well as the simultaneous appearances of the interviewees on the programs’ Facebook and Twitter accounts. The results suggest that social networking sites of broadcast media are more enabling of capabilities for Palestinian–Israelis relative to the broadcast media themselves. Thus, with changing consumption patterns and technological developments, this analysis points to the importance of examining social networks in addition to traditional broadcast platforms, for a more comprehensive understanding of which capabilities are enabled through traditional mass media as they expand their reach to new technologies.