Brinquedo sem brincadeira: reflexões sobre a indústria do brincar na infância contemporânea

Abstract

This article aims to reflect on the play industry in contemporary childhood and, specifically, to analyze the technological toy as a playful materialization by consumption bias. Also, it aims to think about the toy and the expropriation of play as a human and playful need of the child. Industrialized toys take away from children the pleasure of discovery, creativity, imagination, collectivity and playfulness. This essay is the result of studies conducted at GEPEITC – Group of Studies and Research in Education, Childhood and Critical Theory at the State University of Londrina. The methodology is a bibliographical study by Max Horkheimer and Theodor Adorno regarding the Cultural Industry and Walter Benjamin's reflections on playing in contemporary society. As a result, playing and the contemporary child's play need to be re-signified beyond the toy object, in favor of the experience of play as a human need and the possibility of interaction child – world, child – other.