Bright Line Eating: A Novel Web‐based Weight Loss Program

Abstract

Obesity continues to be one of the most prevalent preventable diseases affecting persons from all backgrounds and geographic regions. Numerous commercial or free weight loss programs are now available to consumers via web‐based platforms. This paper describes a recently developed web‐based weight loss and weight maintenance program designed with a unique and comprehensive support mechanism for participants. The Bright Line Eating program has been tailored to address a variety of issues related to excess food consumption, including such challenging behaviors as food addiction. The program consists of an 8‐week long instructional period, combined with several levels of support in the form of information, food plans, behavior change, phone or internet based discussions, and recorded materials, to promote weight loss. The program is intentionally modifiable such that anyone may participate regardless of their specific goals. Results from 182 participants reveal a 20 pound weight loss over the 8 week instructional period. Analysis of the main programmatic tools provide insight into which aspects of this web‐based program are most useful to participants. Specifically, support from the program (coaching calls, discussion groups with other participants and Bright Line Eating staff support) represented 3 of the top 5 most used tools. Follow up studies are underway to monitor the long term weight loss of participants.