Abstract
This collaborative essay details the reflections of a science communication practitioner and a media communication scholar on their joint research into science communication through Japanese commercial terrestrial television. It emphasizes their unique perspectives as an insider and outsider in their respective fields, suggesting a method to strengthen the collaboration between academic research and its practical application in science communication.
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More From: Issue 02, 2024. Special Issue: Connecting science communication research and practice: challenges and ways forward
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