Abstract

INTRODUCTION AND LITERATURE REVIEWWHETHER efforts expended to improve egg quality traits in a breeding flock are entirely justified, is largely dependent on the hereditary nature of the egg quality factors and the amount the consumer is willing to pay for a higher quality egg. If heritability is high, improvement through selective breeding is relatively easy. If the heritability is low, improvement through breeding would be difficult and costly. With regard to the consumers there can be little doubt that they will exercise discrimination when confronted with undesirable things like meat spots, blood spots and bloody albumen. Baker and Goldman (1951) concluded from their survey in Iowa that interviewees had a much better knowledge of poor eggs than of good eggs as measured by U. S. Standards. This makes it especially difficult to estimate accurately just how much the consumer may be willing to pay for additional or unusually high …

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