Abstract
Purpose of current study is to investigate the different trends of breastfeeding in Pakistani culture. Pakistani culture has been divided into three types, rural culture, semi-rural and urban culture. Natures and habits of breastfeeding are changing in these cultures. Author has used quantitative data in this study. Questionnaire has been developed from previous approved studies and conducted a survey in Pakistani culture. Sample size is 90 mothers who are breastfeeding or well aware about the breastfeeding in Pakistan. This is a quantitative study that has found that mothers are trying to breast feed in urban, rural and semi-rural areas. Mothers are facing many issues regarding breastfeeding. These issues are linked with the social problems and most of the mothers have less knowledge about the benefits of breastfeeding. It has found that general public is not feeling good to breastfeed at working place or public places. Current study has recommended some suggestion to the health organizations and Government to increase the breastfeeding trends in Pakistan. Current study will help the government and other health organizations to launch a campaign relevant to the breastfeeding that will increase this trend in Pakistan.
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