Abstract

ABSTRACT Purpose: The present study tried to observe the representations of Brazilian jeitinho, typical of Brazilian culture, through the analyses of the movies Elite squad (Tropa de elite) and Elite squad: the enemy within (Tropa de elite: o inimigo agora é outro). Originality/gap/relevance/implications: The article corroborates the ongoing debate on the field and offers alternatives for the study of Business Administration, by using the film analysis as a technique. It is of utmost importance to evidence that analyses such as this one, contribute to Business Administration by, when well situated, aiding in the comprehension of themes and concepts, leading students and readers to obtain new reflections and new perspectives about the subjects in question. Key methodological aspects: The qualitative character is a methodological landmark of this work, which uses the technique of indirect observation to analyze the films. From the utilization of a reflexive methodology, we were supported by the categorization of the data analyzed, based on the "implications" of jeitinho, present in Massukado-Nakatani, Mussi and Pedroso (2009). For a better perspective of these implications, tables were constructed linking them to specific scenes in the films. Summary of key results: Jeitinho appears in the movies as a notable presence in the Brazilian culture, entering the realm of the organizations, which is the case of the Military Police, the organization presented in the analyses of the films. Key considerations/conclusions: Thus, it was possible to notice peculiarities of the Brazilian culture through the analysis of national productions, contributing, then, to the ongoing debate in the field, trying to offer alternatives to the study of Administration, especially in what concerns the absorption of the national culture in the organizations.

Highlights

  • Who has never witnessed someone perform acts like skipping a line, bribing a traffic policeman, or seeking privileges from social connections? These habits, which are not uncommon for Brazilians, are ubiquitous and, sometimes, are naturalized to the point of becoming mundane and inconspicuous practices

  • Key considerations/conclusions: it was possible to notice peculiarities of the Brazilian culture through the analysis of national productions, contributing, to the ongoing debate in the field, trying to offer alternatives to the study of Administration, especially in what concerns the absorption of the national culture in the organizations

  • Through the course of this article, it was possible to observe how the Brazilian culture is diverse and how its most peculiar elements are present in the everyday life of its population; jeitinho is among them

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Summary

INTRODUCTION

Who has never witnessed someone perform (or even performed themselves) acts like skipping a line, bribing a traffic policeman, or seeking privileges from social connections? These habits, which are not uncommon for Brazilians, are ubiquitous and, sometimes, are naturalized to the point of becoming mundane and inconspicuous practices. There is the case of personalism, which consists on the use of personal authority as a form of obtaining privileges – the famous “do you know who I am?” –, classically used in jeitinho practices, which ends up being praised by Brazilians, according to Nunes (2010), in such a way that turns it into a mechanism of control of social relations These specific – though not exclusive – Brazilian cultural characteristics make the national culture ambiguous and heterogeneous. The jeitinho becomes a defining characteristic of the national culture, and displays several nuances which will be evidenced

THE BRAZILIAN JEITINHO
METHODOLOGICAL PROCEDURES
FILM ANALYSIS
CONCLUSIONS
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