Abstract
Rising powers gain economic and political clout and challenge the post-Cold War world order. Located in a relatively peaceful region away from global conflict zones, Brazil has fought no war with its neighbours in 150 years, and with limited military capabilities, Brazil differs from its BRICS peers as a non-militarised emerging power. Based on Nye’s soft power concept, this article examines Brazil’s soft power characteristics (preference for diplomacy, peaceful conflict resolution, use of force as a last resort; actions as agenda-setter, bridge-builder, Southern interests’ supporter, pro-multilateralism, etc.). This paper compares Brazil’s role conception to its role performance to conclude that Brazil projects itself as a soft power broker.
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