Abstract
The hub has become a ubiquitous idea connoting a dynamic bringing together of diverse talents, disciplines and skills to intensify innovation. Generally, hubs have been understood as places that provide a space for work, participation and consumption. These places are made for work, participation and consumption. Also, a creative hub is a place, either physical or virtual, which brings creative people together. It is a convenor, providing space and support for networking, business development and community engagement within the creative, cultural and technology sectors. This study proposed a branding hub for designers. There are two case studies included in this study namely RMIT Design Hub, Australia and Bedales School, United Kingdom. There are five main zones are comprised in the space program namely creative hub, social-interactive area, administration (offices), start-ups support zone, and resource center. The site evaluation was conducted on the proposed site location and the selected project site is located at King Abdulaziz Road, Jeddah, Saudi Arabia. This project also can improve and qualify designers for job opportunities and thus contribute to the realization of the vision to reduce unemployment rate.
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