Abstract
The research design used for this study is descriptive and it used a convenience sampling method that comes under the nonprobability sampling method and percentage, diagram, and pie-chart have been used to process and analyze data. Dell stood out as the most preferred brand and brand reliability or brand name came out to be the most influencing factor while purchasing a laptop it is followed by hardware, and other factors like an advertisement, support service, etc.,price, power backup, warranty offered, etc.
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