Brand Operation and Economic Analysis in the New Media Eraof Short Video and Live Broadcast

Abstract

Nowadays, short videos have become more popular, and there are a lot of apps that show videos to others. Short videos will become a major trend in the future, and they currently occupy a large market share. The author aims to analyze the strategies and ways that the companies use to make the videos so popular and increase the market size. The author will use meta-synthesis to do research on the internet and get information from those materials. When people run a short video company, they should create different teams to be responsible for diverse jobs, like the operation team, the shooting team, and the investment team, to make the videos higher quality and more popular. The operations team is mainly responsible for the trend of content traffic. The shooting team is responsible for presenting the content of the script and finalizing the video. Besides, the investment promotion team is mainly responsible for the realization of traffic, so that the team has a strong realization.