Abstract
Brand name and suitable management controls at the unit level are two of the most important backbones of franchise business arrangements. Franchisees pay to join a franchise system with expectation that the brand will continue to command respect from the general public and that they would have a reasonable autonomy in the management of their units. The underlining purpose of this study is to empirically assess the influence that these two issues exalt on the performance of franchisees in Nigeria. Personal interviews involving 26 franchisees from different franchise brands in Nigeria were used as data for the study. The result indicates that both brand name and autonomy have a significant influence on performance of franchisees. This study offers valuable insights and recommendations that could assist franchisors in the strategic management of their chains.
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