Abstract
The Indian telecom industry is a very dynamic industry with very stiff competition amongst existing service providers in the telecom markets. But the brand loyalty among the customers gets difficult because of this competition. So, it gets necessary what consumers want and what can satisfy them. In that context the present papers are the research of 201 consumers as well as respondents of finding the attributes and factors for making the consumers loyal and stay connected to one brand only. The research was done by Google form in Gujarat state with the relevant literature review of the research doing presently.
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