Brand Influencing Customers Buying Behaviors: A Case Study on Nike

Abstract

This research has focused on Nike and its strategies that are helping the organization to influence buying behavior of its consumers. For this purpose, this research has collected data from two credible websites. After collecting data from these two websites, it was found that Nike’s activities to influence buying behavior of its consumers completely depends on things such as new product development, customer engagement, and marketing. By collecting information from customers, such as their needs and expectations, the organization is developing attractive new products. On the other hand, through Nike+ website and by remaining active on social media sites, Nike is continuously communicating with its customers and is developing a positive relationship with them. Besides, through collaboration with third party companies such as Google, Nike is creating exciting ads that are alluring consumers towards the brand. Besides, by creating different social media pages for different brands, Nike is ensuring that it is connecting with consumers with different interests. Besides, Nike has continuously improved its products by collaborating with athletes and by introducing new technologies. These are the factors which are ensuring that consumers remain loyal to the organization to continuously buy from the organization.