Abstract
With increasing market competition, brand image has become an essential part of a company's core competitiveness. Against this backdrop, graphic design, as a crucial means of shaping brand image, is particularly important. It plays a vital role in conveying brand concepts, shaping brand images, and enhancing brand value. It directly influences consumer perception and attitudes. This paper summarizes the relevant content of brand image building and graphic design, with a focus on analyzing the close relationship between the two. It further summarizes the practical applications of graphic design in brand image building and explores specific strategies to enhance the effectiveness of brand image building and graphic design, aiming to help companies improve market competitiveness, gain broader market recognition, and earn customer trust.
Published Version
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