Abstract
<p class="1Body">People in today's society are faced with risk in everyday life, whether the risk is immoral condition, a natural disaster, political conflicts, or economic turmoil. People in society are also struggling competitively to survive. Problems that arise now are significant and are beyond the ability to personally manage. Moreover, people are looking for security in their society in order to survive. The belief in a supernatural power fits so perfectly as a solution to these problems and seems to answer the questions that are happening right now. People have many beliefs in various god figures. "Ganesha" god, is a tremendous success god who can eliminate all obstacles. It was selected by the prosecution to unravel the lives of most people in Thailand now. This paper was written to explore a social phenomenon and to create interest in this field of research. The researchers have found that a group of people taking turns to act as a key leader in the ceremonies related to beliefs in Ganesha by diverse groups. The researchers used qualitative research methods by in a case study approach. Data was collected through in-depth interviews.</p>
Highlights
Lord Ganesh, an important god for Brahmanism - Hindu Indians, has divine distinctive characteristics of a human body, and an elephant head, and is sitting on mice carrier. Wright (2005) stated that Indians usually respect and give first priority to respect to Lord Ganesha before other gods because he is the God of initiatives
The researchers selected two study areas in the provinces of Nakhon Ratchasima and Surin. Because people in this area have worshiped Ganesh for a long time, their worship would be linked to observable transitions, rituals, the consequences of the belief in Ganesha in the lifestyle of people in the Isan
Consistent with Som-in (1991), asserting that ghosts and spirits have been a traditional belief for a long time which influences the worldview and lifestyle of the people
Summary
Lord Ganesh, an important god for Brahmanism - Hindu Indians, has divine distinctive characteristics of a human body, and an elephant head, and is sitting on mice carrier. Wright (2005) stated that Indians usually respect and give first priority to respect to Lord Ganesha before other gods because he is the God of initiatives. Whether it's about doing something new, such as a house opening ceremony, a business opening, or a trip, Indian believers usually worship him before for the success of the activity. The reason why they worship Ganesha is because he is considered to be the oldest god among all Hindu gods. Most Indian placed a statue of Ganesh on top of the door or storefront as their household or store god. They generally performed reverence to Ganesh at home every morning. Every Indian worships Ganesha with regarding the images and other details
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