Abstract
In an era of change, restructuring and growing, business is becoming more competitive and demanding day by day. Utmost importance is given to profitability at every level and by all processes. If any business process or function is nonproductive or non-profitable, that is, non-core but necessary business processes, then the better strategic alternative is to outsource that process to a firm that specializes in that function, ensuring better economical performance. India, with its cost and time differential advantages, backed by an educated workforce, could commit quality of service. India is fast emerging as a preferred destination for outsourcing. Business process outsourcing (BPO)/information technology enabled service (ITES) is emerging as the next big opportunity for India after collapse of the dot com bubble and the economic slowdown. The present study is an attempt to elucidate the evolutionary cycle of outsourcing. A SWOT analysis has been carried out to evaluate India's competitiveness to meet global standards and thereby emerge as a preferred destination for outsourcing.
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