BPO 기업의 내부마케팅이 종업원 직무만족에 미치는 영향

Abstract

초록·키워드 목차 오류제보하기 As customers" demand for service quality continues to increase in the tourism industry, tourism companies are internally seeking differentiation through service marketing. This study attempted to investigate the causal relationship between the internal marketing factors of tourism companies and the job satisfaction of employees. In addition, a research hypothesis was derived through literature research. Employees of BPO-specialized companies were studied, and this survey was conducted based on the preliminary survey. The survey collected data through a self-written questionnaire. First, education and training, compensation system, internal communication, delegation of authority, and welfare were derived as internal marketing factors. Second, it was found that all factors of internal marketing had a significant effect on employee job satisfaction. Third, based on previous studies, it was found that there was no difference in the effect of internal marketing on employee job satisfaction even in the current COVID-19 situation. The results of this study showed that internal marketing is an important factor for BPO companies to have differentiated competitiveness, and it is expected to contribute to the corporate management of BPO companies among tourism industries in the future. #내부마케팅(Internal Marketing) #직무 만족(Job Satisfaction) #BPO(Business Process Outsourcing) #코로나19(COVID-19) AbstractⅠ. 서론Ⅱ. 이론적 배경Ⅲ. 연구설계Ⅳ. 연구 결과Ⅴ. 결론참고문헌