Abstract
Boys' Love (BL), a subculture centered around same-sex male romances and eroticism, has become increasingly integrated into mainstream commercial culture in China. However, the genre explores homosexuality and pornography, which are considered taboos in China. BL has thus become situated at the intersection of the economic ambition of digital giants and the authorities' increasingly ideological control. I discuss the position of BL in Tencent's pan-entertainment ecosystem to highlight the results of platformization and the impact of the vague framework of platform governance.
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